BOOK THE SEO BOOK - THE ONLY WAY TO WIN SEO!

Earlier we wrote about local optimization in the context of country-specific sites and duplicate content filters. This time we expand on this topic and will tell you about the web promotion of a local business as a whole.

Before you start, make sure your web site is search-engine-friendly: created with a SE-friendly technology (like HTML), having robots.txt and a Sitemap in the root site directory. Next, you can get down to optimization for local search. Here are the most important steps to take.

Optimize your site for the targeted keywords

After you defined the right keywords for your business, include them together with the city name into your pages' titles and Meta keywords and description tags. It would be perfect if the title that you use to name your business should include not only your company name, but also your most targeted keyword, for instance 'Greenstone Villa – Beach Holidays Australia'.

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FOUND OLD DOCUMENT.
maybe would be interesting for anybody:

Welcome to IBM Smart Business Technical Update for February 2009.

As a reminder this presentation contains information on plans and work in progress by IBM which may change prior to any public announcements. The information in this presentation must be treated as IBM confidential and is not to be shared with individuals or organizations not attending this presentation.

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Cross-Posting to Social Media
seo cartoon - room for social media

This issue continues a series of newsletters devoted to social media. Social media have been expanding exponentially on the Web for the last few years, and their popularity is an obvious reason to include them in your web promotion campaigns.

We've already written about how to choose the best social channel for your promotion campaigns, and this time we'll give a few tips on cross-posting to social media.

Social media marketers consider cross-posting a great time- and effort-saving practice, but on the other hand, cross-posts, if not done properly, will come across as an annoying spam technique. If you realize your aim, cross-posting can be taken advantage of without undesirable consequences.

hello,

so using GOOGLE docs on FIREFOX, i noticed, that google promotes chrome instead other browsers. Did you ever see this error "Your browser does not allow access to your computer's clipboard" ? It comes me every time i push CTRL+V after i had CTRL+C. Even using toolbar it does not allow me to paste the text from clipboard.

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There are two kinds of Google PageRank – the actual PageRank that is a part of the ranking algorithm, and the toolbar PageRank that is updated from time to time and is aimed to provide webmasters with a general idea of the actual PageRank of the webpage.

The actual PageRank is one of 200+ factors that influence webpage's ranking, it is constantly recalculated. Lately, its importance has decreased even more seriously. Susan Moskwa, a Google Employee has informed webmasters :

"We've been telling people for a long time that they shouldn't focus on PageRank so much; many site owners seem to think it's the most important metric for them to track, which is simply not true. We removed it [from Google Webmaster Tools] because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it. "

first of all the page rank toolbar did not work all day, and now i see this message on my gmail account:

Gmail is temporarily unable to access your Contacts. You may experience issues while this persists.

Will wait for tomorrow to see what problems where on their fields :)

gmail error Oops… the system encountered a problem (#766) - Retrying now…

What is this error from?
Why it stoped working my gmail?